Global iGaming powerhouse 1win has revealed a landmark partnership with boxing champion Canelo Álvarez, just as the Mexican superstar prepares to square off against undefeated challenger William Scull in a high-stakes clash for the IBF super middleweight crown.
Already holding the WBA, WBC, and WBO titles, Álvarez is eyeing a major comeback by reclaiming the IBF belt, an achievement that would once again cement his status as the undisputed king of his weight class.
The collaboration sees 1win stepping into Álvarez’s corner not just as a sponsor, but as a committed, long-term ally.
Both parties highlight that their alliance is rooted in shared principles such as excellence, relentless drive, and the pursuit of peak performance.
“When we talk about champions, we talk about people like Saul Álvarez! A fighter who went from a farm near Guadalajara to the absolute top of world boxing. 60 wins, titles in four weight divisions—and still hungry for more. A legend in and out of the ring and now, the official ambassador of 1win,” stated the 1win owner and CEO on Telegram. “Not just because he’s a legend, but because his mindset—focus, discipline, drive—is exactly what we believe in. The fight on 3 May will mark a new chapter in his journey—and I’m proud that we’ll be writing it together.”
Canelo echoed this excitement across his social platforms, adding, “I am proud to announce my official partnership with 1win, a global brand established for champions.
Just like in boxing, success takes focus, strategy, and passion—and 1win brings that same winning energy. Get ready for exclusive content, exciting challenges, and big surprises. Let’s take the ultimate gaming to the next level—together with 1win!”
Álvarez’s addition boosts 1win’s growing team of global ambassadors, which already includes cricket legend David Warner and actor Johnny Sins.
Earlier this April, the company also teamed up with MMA superstar Conor McGregor, further signaling its ambition to connect with elite figures in sport and entertainment.
Launched in 2016, 1win is a Curaçao-licensed international brand that operates across multiple markets in Latin America and Africa.
With a strong presence in sports betting, online casinos, and esports, the company is also known for backing charitable causes and grassroots sports initiatives.
